If you’ve read any of Tim Ferriss’ recent books or listened to his podcast, you’ll know fear setting is a common motif. It’s a concept he explores with many of his podcast guests. Ferris credits the fear-setting exercise as one of the main reasons he’s been able to thrive in high stress environments.

In this TED talk, Ferris gives us an overview of the fear-setting exercise and encourages us to visualize all the fears that are preventing us from taking action. When you start your own business, there are several fears that you need to overcome to run a successful business. The exercise of fear-setting, as explained by Ferris, can help you preempt obstacles and improve as an entrepreneur.